Summary

Public Relations Manager

Doha, Qatar

April 2024 - Present

• Developed and implemented comprehensive PR and communication strategies for multiple PR Accounts, including detailed plans for new business RFPs, resulting in successful client acquisitions and campaign executions.

• Served as Account Manager for Cityscape Qatar 2024, writing 9 press releases that garnered widespread media coverage, securing over 10 interviews, and creating 6 featured articles for their website and LinkedIn account.

• Served as Account Manager for World Summit AI Qatar PR Account, writing three press releases, securing several media interviews, and providing social media content support for this inaugural summit.

• Served as Account Manager for Pickl, managing a two-day launch event engaging 150+ influencers, developing press materials, and establishing the brand's communication framework. This campaign has been awarded as the “Best F&B Campaign – GOLD” by MEPRA Awards 2024.

• Serving as Account Manager for a major hospitality loyalty program, coordinating with influencers and media houses to promote the client’s credit card in Qatar through an ongoing campaign.

• Served as Account Manager for a high-end Mediterranean restaurant, developing two PR plans, drafting 9 press releases over a 12-month period, and providing comprehensive activation plans.

• Serving as Account Manager for a high-end Peruvian restaurant, developing two strategic PR plans, writing 6 press releases, executing on-ground activations, and facilitating business collaboration opportunities.

• Served as Account Manager for a systems integrator PR Account, producing 4 press releases, 12 thought leadership articles, securing 6+ interviews, developing media training presentations, creating a press kit, implementing an annual CSR plan, and identifying speaker opportunities.

• Serving as Account Manager for an ultra-luxury resort in Switzerland PR Account across the GCC region, creating an extensive communication strategy encompassing media relations, press releases, interviews, press kit development, featured articles, brand collaborations, and strategic partnerships.

• Oversee most of the agency’s PR accounts, providing real-time updates to PR Account teams, managing invoices, client budget development & support, and strategic meeting coordination.

• Proactively identify and execute visibility opportunities for all PR Accounts, conceptualizing and implementing impactful events that generate significant media attention while strengthening client relationships.

• Serve as clients’ spokesperson when required, representing PR Account brands with professionalism and expertise at industry networking events and functions to build relationships and identify new business opportunities.

• Client focus: Hospitality, Events & Conferences, Technology

MUSE Media

Staff Strategist

Louisville, Kentucky, USA

March 2023 - February 2024

• Developed strategic PR plans that deliver on business goals and help drive buzz and coverage of priority programs and products

• Edited and updated promotional material and publications (brochures, videos, social media posts etc. Regularly develop Press Releases and Media Advisories and distribute them as well as track media coverage of the Press Releases and Media Advisories .

• Write media alerts, blogs, social media, and web content for clients based on clients’ events, campaigns and special occasions .

• Conducting communications research and preparing communications plan based on analyzed trends and statistics .

• Organize events for clients and prepare all necessary communication materials. Events such as award ceremonies, non-profit related events and product launches .

• Attend events to promote C2 Strategic Communications such as school fairs, Chamber of Commerce and award functions .

• Select the best pictures to distribute to the media and clients to ensure positive publicity .

• Create social media calendars and provide graphic directions for creative materials .

• Manage media subscriptions and invoices, support budget development, organize meetings on behalf of the team, and other activities as identified

• Support issues management and crisis communications needs.

• Clients: FORD Motors Company, Republic Bank, WellCare of Kentucky, Luckett & Farley, Kentucky’s Cabinet for Economic Development, Kentucky Community & Technical College System, Anthem Medicaid, River Ridge Development Authority, Raque Food Systems, Kruger Packaging, Kentucky REALTORS®

C2 Strategic Communications

PR & Marketing Chair

Mankato, Minnesota, USA

May 2018 - May 2020

• Organization: Student Events Team at Minnesota State University, Mankato

• Transformed arbitrary, old marketing practices into proficient, professional brand-building and marketing practices.

• Created, implemented and measured comprehensive marketing, social media and public relations programs that aligned with the university goals and objectives.

• Led the social media strategy across multiple platforms, managing all content and scheduling.

• Plan, develop and implement public relations and marketing strategies leveraging social media, local print and online publications, community groups, schools and university alliances.

• Defined the communication, publicity and strategy to increase awareness and attendance of students.

• Adapted communication efforts during the COVID19 pandemic.

Minnesota State University, Mankato

Communications Intern

Doha, Qatar

June 2022 - July 2022

• Developed innovative marketing and public relations strategies.

• Creatively developed multiple presentations following correct branding, formatting and corporate guidelines.

• Conducted research to assist with expanding the organization's regional strategy.

• Attended and participated in client meetings, training presentations and brainstorming sessions.

• Clients: QatarEnergy, Qatalum, Qatar Rail, ExxonMobil, Qatar Central Bank, and others

FRAME Communications

Marketing Intern

Doha, Qatar

May 2022 - June 2022

• Supporting the marketing coordinator and executives on marketing campaigns and daily activities.

• Preparing marketing objectives, strategies and plans to apply marketing techniques efficiently.

• Conducted market observational research on the new product and research on competitive products.

• Identifying opportunities for improving business processes through information systems.

• Measuring the effectiveness of digital marketing initiative and present monthly analytic reports to senior management. Gained insights into marketing and management within the Automotive industry.

BMW Group (Alfardan Automotive)

PR & Communications Intern

Doha, Qatar

April 2021 - August 2021

• Created messages, position statements and other corporate communications based on the organization's objectives.

• Updated databases, conducting research and other general office duties.

• Compiled and managed media lists and editorial calendars.

• Monitored social media, copywriting, issue management, internal communications and event management.

• Performed administrative duties such as organizing files, scanning and logging data.

• Supported CSR officer to identify opportunities and CSR messaging.

Kahramaa Corporation