Experience
Driving growth and prosperity with a strategic approach.
April 2024 - Present
MUSE Media
Develop and implement holistic PR and content strategies aligned with our clients’ brands, goals, and objectives.
Developed and disseminated high-impact press releases, securing consistent and favorable media coverage. Actively tracked press releases and analyzed results to refine outreach strategies and maximize positive brand exposure.
Manage the PR calendar and communicate real time updates to team members.
Provides proactive PR ideas to generate positive visibility and awareness.
Work on content development with the Account manager, including assisting with writing copy.
Conceptualized, planned, and executed impactful events (store launches, anniversaries, award ceremonies) that generated significant media attention and strengthened client relationships.
Oversaw the creation and distribution of all event-related communication materials, ensuring consistent brand messaging and a seamless attendee experience.
Manage media subscriptions and invoices, support budget development, organize meetings on behalf of the team, and other activities as identified.
Served as a company spokesperson and media liaison when required, representing the brand with professionalism and expertise.
Actively participated in PR networking events, award functions, and industry gatherings to promote the company, build relationships, and identify new opportunities.
Curated and distributed high-quality visual assets to media outlets and clients, ensuring consistent brand representation and maximizing positive publicity.
PR Manager
March 2023 - February 2024
C2 Strategic Communications
Develop strategic PR plans that deliver on business goals and help drive buzz and coverage of priority programs and products
Edit and update promotional material and publications (brochures, videos, social media posts etc.
Regularly develop Press Releases and Media Advisories and distribute them as well as track media coverage of the Press Releases and Media Advisories.
Write media alerts, blogs, social media, and web content for clients based on clients’ events, campaigns and special occasions.
Conducting communications research and preparing communications plan based on analyzed trends and statistics.
Organize events for clients and prepare all necessary communication materials. Events such as award ceremonies, non-profit related events and product launches.
Attend events to promote C2 Strategic Communications such as school fairs, Chamber of Commerce and award functions.
Select the best pictures to distribute to the media and clients to ensure positive publicity.
Create social media calendars and provide graphic directions for creative materials.
Manage media subscriptions and invoices, support budget development, organize meetings on behalf of the team, and other activities as identified.
Support issues management and crisis communications needs.
Staff Strategist
June 2022 - July 2022
FRAME Communications
Developed innovative marketing and public relations strategies
Creatively developed multiple presentations following correct branding, formatting and corporate guidelines
Conducted research to assist with expanding the organization's regional strategy
Attended and participated in client meetings, training presentations and brainstorming sessions
Clients: QatarEnergy, Qatalum, Qatar Rail, ExxonMobil, Qatar Central Bank, and others
Communications Intern
May 2022 - June 2022
BMW Group
Supporting the marketing coordinator and executives on marketing campaigns and daily activities
Preparing marketing objectives, strategies and plans to apply marketing techniques efficiently
Conducted market observational research on the new product and research on competitive products
Identifying opportunities for improving business processes through information systems
Measuring the effectiveness of digital marketing initiative and present monthly analytic reports to senior management
Gained insights into marketing and management within the Automotive industry
Marketing Intern
April 2021 - August 2021
Kahramaa Corporation
Created messages, position statements and other corporate communications based on the organization's objectives
Updated databases, conducting research and other general office duties
Compiled and managed media lists and editorial calendars
Monitored social media, copywriting, issue management, internal communications and event management
Performed administrative duties such as organizing files, scanning and logging data
Supported CSR officer to identify opportunities and CSR messaging
PR & Communications Intern
August 2019 - December 2020
MavLOL, Minnesota State University, Mankato
Oversaw board members, project management, social media, internal and external communications, attaining sponsors, and event management
Played a key role in the club's growth and establishment of Maverick Esports at the university
Executing a portfolio optimization strategy to reduce costs and maximize occupancy usage
Performed feasibility studies, developed and executed innovative expansion plans and strategies to gain administrative support
Led process improvement activities that delivered efficiency and consistency in the approach to prospecting, development of brand awareness, relationship building, identification of opportunities for esports
Vice President
May 2018 - May 2020
Student Events Team, Minnesota State University, Mankato
Transformed arbitrary, old marketing practices into proficient, professional brand-building and marketing practices
Created, implemented and measured comprehensive marketing, social media and public relations programs that aligned with the university goals and objectives
Spearheaded social media strategy across multiple platforms, managing all content and scheduling
Plan, develop and implement public relations and marketing strategies leveraging social media, local print and online publications, community groups, schools and university alliances
Defined the communication, publicity and strategy to increase awareness and attendance of students
Adapted communication efforts during the COVID19 pandemic